What Motivates customers to change?: Researching customer attitudes to water conservation in the Hunter

- Jones, Kirsty, Vilches-Montero, Sonia, Baxter, Stacey

'I'm like you, you're like me, we make a great brand community!' Similarity and children's brand community participation

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

Antecedents and consequences of participation in brand communities: A literature review

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

Pseudohomophones as brand names: Prioritising the emotionally interesting homophone

- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia

Antecedents and consequences of children's brand community participation: a replication and extension study

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

You see froot, you think fruit: examining the effectiveness of pseudohomophone priming

- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia

Children's participation in brand-based social networks: examining the role of evaluative social identity, self-esteem and anticipated emotions on commitment and desire to recommend

- Hook, Margurite, Baxter, Stacey, Kulczynski, Alicia

Measuring motivations for popular music concert attendance

- Kulczynski, Alicia, Baxter, Stacey, Young, Tamara

Healthy kids: examining the effect of message framing and polarity on children's attitudes and behavioral intentions

- Wyllie, Jessica, Baxter, Stacey, Kulczynski, Alicia

Names versus faces: examining spokesperson-based congruency effects in advertising

- Ilicic, Jasmina, Baxter, Stacey, Kulczynski, Alicia

Examining children's preference for phonetically manipulated brand names across two English accent groups

- Baxter, Stacey, Lowrey, Tina M.

Examining the automaticity of product placement effects

- Hook, Margurite, Rosenberger III, Philip J., Baxter, Stacey

Fit in celebrity-charity alliances: when perceived celanthropy benefits nonprofit organisations

- Ilicic, Jasmina, Baxter, Stacey

What's in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility

- Baxter, Stacey, Ilicic, Jasmina, Kulczynski, Alicia

Exploring children's attitudes towards research participation

- Baxter, Stacey

The presence of violent messages in child-oriented magazine advertising: considerations for Australian advertising guidelines

- Baxter, Stacey, Perkins, Alicia

It's not kids' play! reflecting on the child-orientated research experience

- Baxter, Stacey

Phonetic symbolism and children's brand name preferences

- Baxter, Stacey, Lowrey, Tina

Examining the impact of product placement, television advertising and print advertising on consumer attitudes and intentions: a comparison study

- Kozary, Ben, Baxter, Stacey

Examining the nature of Australian child-directed magazine advertising

- Baxter, Stacey, Perkins, Alicia